How safe and natural are Earth Mama Angel Baby products? We love this question! When consumers take product safety seriously and their buying decisions equal a vote with their dollars, companies start to get the message. It’s part of Earth Mama’s mission to educate consumers about safe herbal products and clear, transparent product labeling. Nurse, herbalist, and Earth Mama founder Melinda Olson says, “People don’t want toxic ingredients on their babies, and they don’t want to be confused into thinking something is safe when there is evidence that it might not be. They want companies to prove their products are safe.” And Earth Mama is happy to prove it, to our organic certifier, to the hospitals that choose our products for their most fragile babies, and to smart consumers who know what to look for.